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A week after Red Bull, Crown Royal Announces Leaving Roush
Another sponsor announces they will change their sponsorship strategy...and Crown Royal's future doesn't include Matt Kenseth's 17 car and Roush Racing.
With Jack Daniel's and Jim Beam gone from Nascar, Crown Royal will now follow. After years of trying to break into the sport, all three liquor companies have changed their marketing strategy to exclude Nascar team sponsorship. Jack Daniel's and Jim Beam left in 2009, but Crown Royal still had 2 more years left on their agreement. Crown Royal has informed Roush they too would not return after this year.
Official Statement from Crown Royal: In evaluation of our NASCAR programming and after much consideration, we have made the decision to make a strategic shift to focus our resources against our annual Crown Royal "Your Name Here" program which awards race naming rights to an adult fan. The Your Name Here program has provided NASCAR fans with an experience that is unrivaled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country. We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love. The specific details regarding how we will honor these heroes at next year's entitlement will be announced at a later date.
In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR upon the conclusion of the 2011 season. We have developed strong relationships with the people at both organizations - they have not only been fantastic business partners, but have also become our friends. We thank them for working with us throughout the years to showcase the importance of our social responsibility initiatives. We look forward to a strong finish to the 2011 season and like the many fans we've gained along the way, we'll never stop rooting for the #17 car on its way to Victory Lane.(Crown Royal PR)
With Jack Daniel's and Jim Beam gone from Nascar, Crown Royal will now follow. After years of trying to break into the sport, all three liquor companies have changed their marketing strategy to exclude Nascar team sponsorship. Jack Daniel's and Jim Beam left in 2009, but Crown Royal still had 2 more years left on their agreement. Crown Royal has informed Roush they too would not return after this year.
Official Statement from Crown Royal: In evaluation of our NASCAR programming and after much consideration, we have made the decision to make a strategic shift to focus our resources against our annual Crown Royal "Your Name Here" program which awards race naming rights to an adult fan. The Your Name Here program has provided NASCAR fans with an experience that is unrivaled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country. We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love. The specific details regarding how we will honor these heroes at next year's entitlement will be announced at a later date.
In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR upon the conclusion of the 2011 season. We have developed strong relationships with the people at both organizations - they have not only been fantastic business partners, but have also become our friends. We thank them for working with us throughout the years to showcase the importance of our social responsibility initiatives. We look forward to a strong finish to the 2011 season and like the many fans we've gained along the way, we'll never stop rooting for the #17 car on its way to Victory Lane.(Crown Royal PR)
Views: 202
Replies to This Discussion
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Permalink Reply by Bigzoom on
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I expect Carl Edwards to jump to JGR & Home Depot...while Roush tries to salavage enough sponsors for Kenseth
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Permalink Reply by GTX - HEMI on
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JGR.........RedBull
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Permalink Reply by Slider316 on
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the days of big money sponsors are coming to a close...I would expect to see Lowes even reduce its exposure. Corp marketing offices already know what we've been seeing each week on TV..the smaller and smaller growds. Ever wonder why Nascar doesn't announce its attendance numbers like MLB?
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Permalink Reply by Mike Kenyon on
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@Slider, I thought they where always sold out? Sarcasm
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Permalink Reply by JoCo on
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Companies don't sponsor cars because of the 100,000 people at the track. They do it for the 5-10 million people watching on television.
Yes, they can have on-site activation of sponsorships which, if done right, can be quite successful, but the average sponsor could not care less if there was nobody in the stands.
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Permalink Reply by Sean O'Neill on
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Less people in the seats probably means less people watching on tv as well. Nascar has nobody to blame but themselves for the poor product we see on track every week. The sport wasn't broken in 2003 and they tried to "fix" it. None of this comes as a suprise to me. This is just the begining.
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Permalink Reply by BAD on
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NASCAR's hope now is if they can make some major changes to give parity to the lesser funded teams and allow them to not only be competitive enough to qualify but be able to run an entire race. Not only that but will there be enough cars entering races by the end of the season to make up the 43 car field - ? There's such a gap between the top teams to the lower ranking ones that the entertainment factor is really starting to suffer IMHO.
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@Bad, where was the first sentence reported/sourced?Or was that a hope and change kind of dream? Na$crap could care-a -less about small teams,IMO
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Just a hope - cup half full. If they think they're doing well then someone needs to tell them remove the rose colored glasses.
Yes, I admit I was an old CHAMP car fan and their demise was hard to take - as big as they once were they too fell too far too quick. Some of my favorite races were Cleveland and Michigan... memories... la la la la la la la...LOL
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Permalink Reply by brian campbell on
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SOON THEY WILL ALL BE UNDERFUNDED!!!!!LIKE THE OLD DAYS.
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