Arctic Cat Introduces Race-Inspired SPEED Accessory Line, Developed With Robby Gordon and Todd Romano

MINNEAPOLIS--(August 24, 2015)-- Arctic Cat Inc. (NASDAQ:ACAT) today introduced the new SPEED® brand of race-inspired accessories for side-by-sides at its annual wheeled dealer show. Famed racer Robby Gordon and aftermarket futurist Todd Romano co-developed the extensive line of high-performance products with Arctic Cat.


The launch of the SPEED brand is part of Arctic Cat’s recently announced partnership with Gordon and Romano, who have teamed up to form SPEED RMG, and are working under an exclusive agreement with Arctic Cat to co-develop innovative, industry leading side-by-side products and accessories. This collaboration reflects Arctic Cat’s commitment to the high-performance off-road vehicle market, and its Wildcat™ side-by-sides and accessories. Under the agreement, Gordon and Romano are providing research and development consulting on new technologies, and assisting with the development of new Wildcat racing and high-performance accessories being launched under the SPEED brand.

“Every accessory in our exclusive SPEED lineup has been put to the test and approved by Robby Gordon and Arctic Cat,” said Tracy Crocker, Arctic Cat’s vice president and general manager of ATVs, and Parts, Garments and Accessories. “We are leveraging Robby’s 30-plus years of successful racing experience, and Todd’s creativity and innovation, to bring new top-of-the-line aftermarket products to our customers. We expect to build this line of exciting products, adding new growth opportunities for our dealers and Arctic Cat’s parts, garments and accessories business.”

The SPEED line enables off-road racing and recreational riding enthusiasts to customize their side-by-sides in their own style, using high-quality, precision-crafted products. Among the full line of SPEED accessories initially launched are: high-back racing and suspension seats; multi-point harnesses designed for performance and rider comfort; stylish, lightweight aluminum racing wheels; durable radial tires capable of taking riders where they want to go; rigid, contoured steering wheels; high-strength suspension and shocks; SPEED garments and caps, and much more.

SPEED brand accessories are available only at Arctic Cat dealers and through arcticcat.com. Find the full list of SPEED high-performance accessories at arcticcat.com/gear.

About Robby Gordon and Todd Romano

Gordon is a recognized pioneer in racing and off-road vehicle design, with 30 years of experience designing and developing state-of-the-art machines. He has proven to be among the most competitive racers at NASCAR, IndyCar, TransAm, International Motor Sports Association (IMSA), International Race of Champions (IROC) and the Dakar Rally. Gordon has won seven international off-road class championships, two stadium series and three Baja 500s. He also created the enormously successful Stadium Super Truck (SST) series.

Romano is the founder of DragonFire Racing and Finish Line Marketing. DragonFire Racing pioneered the development of performance accessories for the UTV/SXS industry and has become an industry Icon. The attention that DragonFire Racing brought to the industry quickly attained international recognition and led to its acquisition. Finish Line Marketing is a recognized leader in the power sports space as an innovative creator of marketing programs that raise consumer awareness and retail demand.

About Arctic Cat

The Arctic Cat brand is among the most widely recognized and respected in the recreational vehicle industry. The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc. is headquartered in Minneapolis, Minnesota. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.

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Permalink Reply by mj on August 24, 2015 at 3:11pm
Found it on Twitter too . This is soooooooo AWESOME !!!
https://twitter.com/speed_energy/status/635891779812790272
Permalink Reply by mj on August 24, 2015 at 3:41pm
Permalink Reply by Kevin Meyer on August 24, 2015 at 6:12pm

To me, the wildcat will always be this beauty that I grew up on. (not a picture of our actual owned sled)

I am glad that RG and co. are involved with such a great Minnesota company like Arctic Cat. I am interested in how this develops for all parties involved.

Permalink Reply by Brad Duerr on August 25, 2015 at 7:35pm

I AGREE Kevin!

Permalink Reply by Brad Duerr on August 25, 2015 at 7:37pm

Hopefully Speed Energy will be found in all Arctic Cat dealers as well!

Permalink Reply by TOG on August 25, 2015 at 8:54pm

I agree!

That needs to happen. A SPEED fridge stocked with the goods!

Permalink Reply by mj on August 26, 2015 at 4:08pm
Just found this on Twitter , AWESOME NEWS
https://twitter.com/offroaddotcom/status/636621873741086720
Permalink Reply by Mike Kenyon on August 26, 2015 at 11:09pm
Check out the graphics on the header ;-)
Permalink Reply by speedy7 on August 27, 2015 at 12:02am

That tells it all....

Permalink Reply by Mike Kenyon on August 27, 2015 at 10:06am

here you go Speedy,

ARCTIC CAT Launches Stadium Side x Side Racing At Stadium SUPER Trucks Presented By Traxxas Events

Arctic Cat Wildcat™ side-by-sides to be raced by Action Sport Athletes, fans and dealers

MINNEAPOLIS (August 25, 2015) – Arctic Cat Inc. (NASDAQ: ACAT) today announced it is launching the Stadium Side-by-Side (SXS) Powered by Arctic Cat Racing Series, which will be the undercard, or lead-in race, to the main event at Robby Gordon’s wildly popular Stadium Super Trucks (SST) events. The new Stadium SXS Series Powered by Arctic Cat will feature 10 Arctic Cat Wildcat™ side-by-sides driven by Action Sport Athletes, fans and dealers, who will use the same track as the Stadium Super Trucks.

Commented Arctic Cat Chief Marketing Officer Greg Williamson: “Our Stadium Wildcat Side-by-Side Series is a result of our partnership with Robby Gordon and our efforts to solidify Arctic Cat as a major sponsor of racing. Our brand stands for exceptional performance and this series reflects Arctic Cat’s commitment to delivering the ultimate off-road riding experience.”

The first Arctic Cat Stadium SXS Series race will be held September 18-20, 2015, at the Sands Sports Super Show in Costa Mesa, Calif. The series will also race at this year’s Las Vegas SST event, which is held in conjunction with the SEMA automotive specialty products convention, in early November.

Starting in the spring of 2016, consumers can register at Arctic Cat dealers to win a chance to drive a Wildcat in the undercard series in front of thousands of fans.

In addition, Arctic Cat will be the proud sponsor of the Team Wildcat Racing SST Truck for the remainder of this race season, as well as next year’s season. This sponsorship will put an exciting black and green Arctic Cat truck on the track to compete for the SST Series Championship.

Robby Gordon’s SST Series, officially now known as the Speed Energy Formula Off-Road presented by Traxxas, is in its third season. It concludes its 11-race 2015 season in November in Las Vegas.

Permalink Reply by dj zellner on August 27, 2015 at 6:08pm

Awesome stuff!

Permalink Reply by mj on August 27, 2015 at 10:05pm
Does this mean a return to actual stadiums ?

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