NEW YORK - In a move designed to bring their business closer to its core
values, top NASCAR officials announced Monday that from now on, rather
than racing to determine a winner, advertising-bedecked cars would
slowly circle the track in a noncompetitive marketing parade set to
begin with next year's Daytona 500. "Declining revenue made us take a
closer look at the sport, and we found that many fans couldn't even see
the logos and graphics on cars when all that high-speed racing was
taking place," NASCAR president Mike Helton said. "Now that we've
eliminated the competitive aspect, we're also free to give our fans what
they've been asking for: new advertising on the track, flashier ads
applied during pit stops, and a safer, more relaxing marketing
environment overall." Fans objecting to the move were encouraged to take
advantage of NASCAR's wide array of newly available advertising space
to voice their concerns.

Good move.  This could really help underfunded teams find sponsors - WJM