As a beer geek & a craft brew fan but also a Robby Gordon fan with an appreciation for his sponsors, I'm a bit torn on this. Watch this YouTube video and post here what you think:
http://www.youtube.com/watch?v=kbG_woqXTeg
There's good arguments for both sides. But as I have read in other articles, the hidden reason for the hub-bub here is that Monster/Hansen's is planning on getting into the beer business.
Thoughts?