The July 2009 issue of Road & Track has an interesting article about the last Dakar race with some good mentions about Robby. Here is an excerpt:
"Could Robby Gordon be the most popular American currently racing? Not in the United States - that title surely belongs to Dale Earnhardt Jr. or Danica Patrick. But, judging by the attention Gordon draws from crowds of spectators in parts of Europe and South America, as well as plenty of TV coverage in hundreds of countries, Gordon could well be the best known American abroad."