I also noticed the font used for SPEED is different also. Not sure why? I like it but it seems a little late to be making more branding changes. Then again if they are seeing that it is needed then I say go for it.
That lettering matches the speedenergy.com on the back of the 1st fitted hat I got. So it's not exactly brand new (kinda Star Trek looking), but I'm all for phasing it in...pun intended. Vans themselves would have B.A Barracus jelous tho. "I pitty the foo that dont drink SPEED"
...on my 2nd Unleaded today, so dont mind me if I'm a lil whack than usual. WOOOOOOOOOOOO