When the Dakar ran in Africa, most, if not all, of the countries it passed through were Muslim. Alcohol is a no-no in those countries, so no Jim Beam on the car. I don't know if alcohol sponsors were officially banned, or just frowned upon.
No problem with Jim Beam in South America though.
Comment by Bricoop on December 17, 2008 at 10:29am
Anybody know why Jim Beam is allowed on the car this year. In past years alcohol companies were banned as sponsors. in 06 it was Jim Beam Beef Jerkey(added later on)
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