As much as I tried (& believe me I did), I don't see it either.
However, it doesn't matter what we see Bighead, heres what you do
1. Convince the Hooters girls, it looks like (or is) the Hooters car
2. Get them to jump up& down cheering for it
3. Enjoy the first round of drinks that immediately follows #2....it's on me
It is, by far. Hooters is like a "Hugger Orange", while the Cingular is day-glo.
See that Garrett, now you have more time for those chicks beatin down your door.