It's official- Jim Beam is out

Per Jayski:

UPDATE: Beam Global Spirits & Wine, Inc., maker of Jim Beam Bourbon, the world's number one-selling Bourbon, announced that its marketing plans for 2010 will not include a return to the NASCAR Sprint Cup Series. As a result, the company will not extend its current partnership with Robby Gordon Motorsports in 2010. The company plans to focus its marketing resources for Jim Beam into other platforms that directly impact the end consumer. "It was a difficult decision to transition away from being a NASCAR Sprint Cup Series team sponsor," said Bill Newlands, president Beam Global Spirits & Wine U.S. "We always take a hard look at our marketing resources and how we can best interact with legal purchase age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010." Jim Beam will continue its support of #7-Robby Gordon Motorsports for the remainder of the 2009 NASCAR Sprint Cup series schedule."Jim Beam has been a great partner for the past five years," said Robby Gordon. "I would like to thank them for their support through the years. They have been with me since we started the team in 2005, helping build our Cup team and aiding in its success. Great relationships have been formed, and I expect those to continue well into the future

Hopefully Robby can land the greygoose sponsorship. It'd mix much better with Monster.

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Permalink Reply by Matt/Canuck on September 22, 2009 at 9:09pm

That is nice Zoom

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Permalink Reply by Blues on September 22, 2009 at 12:33pm

Nascar as an organization seems to have issues. With so many team's sponsors pulling out, I'm not so sure the economic conditions are the root cause.

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Permalink Reply by Mike/WC77 on September 22, 2009 at 12:41pm

It's a trickle down thing, Blues. The #'s aren't as good at tracks, or with tv coverage as they were last year. Last year was down overall from the previous...
Concert venues,& tours gets you more attention to your product. Likewise with MMA fights. I believe I've seen JB involved with WEC fighters/fights

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Permalink Reply by Leanne on September 22, 2009 at 12:52pm

Sad to see them go but maybe this will open a door for different demographics to enjoy Robby's racing too.... Or provide better opportunities to (dare I say the word) merge with others to build an RGM empire...