House Committee Kills NASCAR Sponsorship

I don't have a problem with this. 103 million taxpayers dollars spent on NASCAR sponsorship in three years? I can think of at least a dozen worthy programs to dispense with $103 million.

The National Guard spent $35.2 million in sponsorship for the No. 88 team alone in 2010; $28.8 million in 2011; and $26.5 million in 2012.

The Air National Guard spent $650,000 as title sponsor for one race, the 2010 Air Guard 400 at Richmond. For $650K the Guard got 439 recruitment leads. Of those, only 6 qualified as potential recruits.

NASCAR's version of the $640 toilet seat.


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Permalink Reply by Josh Fisher on May 17, 2012 at 8:10pm

I see NASCAR sponsorship as no different then any other form of Advertising.

Matter of fact with NASCAR sponsorship those who attend the races actually get bombarded to sign-up, however with TV commercials & website/magazine ads it's well just an ad then onto the next one.

That being said most people that I know who joined the Military did so because they wanted to do so and not because of any kind of ad they saw (be it sponsorship or TV/Internet/Magazine).

Permalink Reply by MTwomn on May 17, 2012 at 8:23pm
That being said most people that I know who joined the Military did so because they wanted to do so and not because of any kind of ad they saw (be it sponsorship or TV/Internet/Magazine).

Or they joined because they needed a job not because of any advertising campain. (My excuss for 20 years)
Permalink Reply by George Ferrer on May 17, 2012 at 10:38pm

Thank you for your service, I retire myself this summer!! I joined at 17 because I wanted to travel! LOL

Permalink Reply by C2B on May 17, 2012 at 8:39pm

Next year, an otherwise worthy race car driver will be without sponsorship, because a sponsor will jump onto the 88 car.

Permalink Reply by Rob Waldrip on May 18, 2012 at 12:23am

There are quite a few worthy drivers out there in this same situation. Unfortunately we can't choose to direct our tax-dollars to the driver of our choice. And like the post above there are better things that can be done with that money.

Permalink Reply by Mike Kenyon on May 17, 2012 at 9:33pm

I'm good with it.

Permalink Reply by Josh Fisher on May 17, 2012 at 9:38pm

The article delves into some numbers, well I've further broke those numbers down.

National Guard 2012 Fiscal Year (October 1st 2011 - September 30th 2012)
$26,539,294
366 days
40 Races (8 in 2011, 29 in 2012, 2012 Duels/Shootout/Allstar)
Approx $72,511 per day
Approx $663,482 per race

Now since that fiscal year is current I can not get the attendance info for it, however I had the info from the 2011 Fiscal year so we'll use that for this next example. Assuming Attendance is the same or greater this fiscal year (it's actually up so far) this number will be sufficient for this example.
Total attendance for 39 Cup races in 2011 Fiscal Year = 3,833,100
Approx $6.92 per attendee in advertising (using Fiscal 2012 Budget number)

Now let's look at it further, the average race weekend consist of 3 days of on-track activity/coverage.
Approx $221,160 per day of of the average race weekend. If you would figure out the exact number including rain delayed weekend and the All-Star weekend (4 days counting the Pit crew challenge) as well as Daytona Speedweeks that "Average Per Race Weekend Day" number will most likely go down.

Now if you would further break it down (especially for Dale Jr) to how much "Free Advertising" the National Guard gets in Mountain Dew, Wrangler, Nationwide, Go-Daddy, Chevy, etc commercials & merchandise

And then you add in what I like to call "Legacy Advertising". You sponsor a Racecar that racecar appears in Photos/Videos that will be seen for years to come in Race Replays, Photos/Videos of the race, possibly in ads for other races & also in Video Games, and all that "Legacy Advertising" is well free with the cost of sponsorship. That is something you don't get by paying $500,000 for a 30sec TV ad of whatever you pay for Magazine/Newspaper/Internet/Radio ads.

Not to mention what I like to call "Guerrilla Advertising", more traditionally called "Word of Mouth" advertising. How many people have you ever hear say "Hey did you see that National Guard commerical on American Idol last night" or stickers that say "National Guard presents American Idol"...? Now how many times have you heard people talk about "Did you see how the National Guard car ran" or see a sticker that had a picture of the National Guard NASCAR car on it?

Permalink Reply by WJM on May 17, 2012 at 10:21pm

$663,482 per race. What a deal. Where do I send the check?

Permalink Reply by Josh Fisher on May 17, 2012 at 10:53pm

You can send it to me, but be sure to make it out to "cash". haha

Permalink Reply by IndyTim on May 18, 2012 at 2:12pm

I think on the list of absolute waste of taxpayer money...this definetley fits in the top 20,000 somewhere......

I'm pretty sure most Americans age 14 and up are well aware they can join the service (and thanks to all who have served..god bless you) at age 18 .....I'm pretty sure that has absolutley zero to do with the 100 million wasted in NASCAR sponsorship......

Permalink Reply by The Captain on May 17, 2012 at 11:00pm
Haters gonna hate !
Permalink Reply by Michael Martinez on May 18, 2012 at 12:11am

I'll mail a check made out to cash. Or I'll mail cash. If I mail a check ......No wait. Hold on a second If the check costs,,,,,,I can see a strong military "presence" at the track, that I like, putting money into teams with no return I don't. I like seeing an ARMY drag car it's AMERICA I don'y like knowing X was spent to get Q back. Over all I think the costs have just ballooned beyond justification for any involvement ...............from anyone. Race cars don't even.............I mean the ARMED FORCES should be there but not in the capacity of funding. The one invisible here is the nonnumerical attribute of unification of a society and its faith and awareness that our underlining first line of defense is on this level of exposure to the public. Without dragging the facts into the mix and presenting a year by year account of any government funding in racing I'd have to say it's over my head give a purchase price for what was spent and what was bought. Did the GUARD get money back on any die cast sales? Start there and go full circle, I'm sure your heads will spin by the time the trail ends. Crazy business.............crazy.

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