Awesome HST Testing / SPEED Promotional idea

So I'm sitting here watching Motorweek on PBS and they do this story on a thing called the Trans-America Trail. It's a 5,000 mile off-road trail that runs from North Carolina to Oregon and while it's mainly for motorcycles the feature piece on Motorweek was done using some Land Rover SUVs so I guess it's big enough for 4 wheeled vehicles.

IDK I just saw it and thought "hey that'd be a neat way to get some more miles on the HST as well as promote SPEED. lol

Looking for a video I guess Land Rover did it with Jay Leno's Garage too.

And watching the video it's the same piece that was on Motorweek.

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Permalink Reply by Dave-O on February 8, 2014 at 4:42pm

Wow - there's gotta be a Dakar America opportunity in there somewhere.

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Permalink Reply by pdxracefan on February 8, 2014 at 9:05pm

Really don't know what a PBS piece on a Land Rover thing on a trail has anything to do with the HST. Not trying to be critcal, just WTF?

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Permalink Reply by Josh Fisher on February 8, 2014 at 10:09pm

It's called marketing, what better way for some relatively cheap marketing for the SPEED brand then to have Robby take the HST across the country using only dirt/rock/gravel roads? And if it just so happens to have some sections where the HST can be opened up or challenged by the terrain a bit then it becomes a learning/testing opportunity in addition to just marketing for the SPEED brand ;)

HST, couple of pickups as support trucks (doubt the Freightliner would fit, plus it wouldn't be needed), maybe get a couple of guys on Motorcycles too and just turn it into a fully social media integrated advertising campaign for SPEED.